WP 3 – Working with New Target Audiences

Virtual users of the digital archives have the same profiles as the users that can be found in the reading rooms: Mostly archivists or information professionals, as well as some history enthusiasts, scientific researchers and University students.

There is thus a clear a need to work with new profiles and promote the use of the archives, especially now that there is a large group of them available online, to new target groups.

In the framework of our project, the aim is to work with and reach 2 key audiences: The Youth “Generation Y” (teenagers) and the “Silver Generation” (active retired people, from 60 years old onwards):

Target group “Generation Y”

Target group “Silver Generation”