The merchandise products: Antique Heroe& Roman matron

Thirdly, but not least, we present one more inspiring designer product of the European Digital Treasures project. It is made by Zsófia Neuzer, a Hungarian designer charged with designing by the National Archives of Hungary.

As the designer wrote, “After reading István Kővágó’s referendum summarising the events of the 1956 revolution before the UN Special Committee, the plan for an attention-grabbing, outspoken product line was immediately outlined. The text describes Hungarian civilians marching and fighting on the streets with an anachronistic analogy, specifically:

‘… I have to interpret a nation’s bloodwritten epos using the language of reality. A fight in which the characters exceeded average human level, in which 14-year-old children modelled antique heroes, 70-year-old grandmothers as old Roman matrons.’

I highlighted and placed the terms ‘antique hero’ and ‘Roman matron’ as text elements on T-shirts, complete with illustrations of antique figures in red. The set consists of organic cotton T-shirts, stickers and washable tattoos.

The product line draws attention to the importance of critical thinking, as I consider it very important that the original purpose of the document – storytelling –, could be widely realized and given great publicity by stepping out onto the street with creating new dialogues.”